Beyond 2.0: The Future of Music - Equinox Publishing

Macquarie University

Macquarie University

The introduction presents the objective of this book; in the context of this book, the term Music 2.0 helps to provide clarity about the transition between a twentieth-century model of production and distribution and the processes that are becoming standard practice in the twenty-first-century music ecology.

The Technology of Music [+–] 8-29

Macquarie University

Macquarie University

This chapter attempts to highlight the shifts and reconfigurations that occur when new technological opportunities are presented. It demonstrates that the music experience is not static, and during its short history has undergone significant changes that have coincided with technological developments and new ideas.

Rise of the Machine [+–] 30-45

Macquarie University

Macquarie University

This chapter analyses the current processes of technological change – the emergence of digital technologies and how they have enabled new ways of engaging with media in general, and music in particular.

Digital Music [+–] 46-62

Macquarie University

Macquarie University

This chapter explores digital music in more detail, examining the shift to digital distribution and how that has reshaped the existing music industry. At the end of the twentieth century, a particular combination of demographic and format provoked a challenge to traditional music industry practices that continues to this day.

The New Intermediaries [+–] 63-77

Macquarie University

Macquarie University

This chapter is concerned with the new intermediaries that have evolved in the twenty-first-century music ecology. It explores the remediation of music through describing some of the new key and innovative players; distributors, aggregators, widgets and social media networks provide a network of possibilities that challenge established models of artist/audience engagement as well as the very value of recorded music.

Star Wars [+–] 78-96

Macquarie University

Macquarie University

This chapter is concerned with musicians and record labels who have understood that the new technologies are enabling ones for those who already work in the star system. Rather than kill that particular industrial model, they provide new ways to extend and embrace the old.

What about Me? [+–] 97-114

Macquarie University

Macquarie University

This chapter discusses the independent artist and the possibilities that exist to connect directly with audiences and monetize creativity. Based on one-on-one interviews with a range of musicians, contextualized with a broader online survey, the chapter explores some of the innovations of Music 2.0 fostered at a grass-roots level.

Shaking the Foundations [+–] 115-126

Macquarie University

Macquarie University

This chapter looks at the history of copyright, traces some affordances presented by the new media technologies, and explores how those affordances might be exploited within the evolving copyright realm.

It’s the Music, Stupid [+–] 127-133

Macquarie University

Macquarie University

Music 2.0 is presented as part of a bigger historical and social context, one in which technology has always been implicated in changes to production and distribution processes, and where the twentieth-century model is seen as no more than a period of stability in a dynamically evolving realm. This book contextualizes Music 2.0 in that broader understanding of music – with particular emphasis on the notion that the commercialization of music has always been a dynamic, evolving system.

End Matter

Appendix 134

Macquarie University

Bibliography 135-145

Macquarie University

Discography 146

Macquarie University

Filmography 146

Macquarie University

Index 147-154

Macquarie University