Choice in Language - Applications in Text Analysis - Gerard O'Grady
11 Textual and compositional choices in hotel brochures
Choice in Language - Applications in Text Analysis - Gerard O'Grady
Arsenio Jesús Moya Guijarro
Description
This chapter attempts to analyse how the verbal and visual modes are co-deployed to construct textual and compositional meanings in a sample of ten hotel brochures. It also aims to investigate the extent to which the ideologies of luxury and exclusivity underlying the marketing philosophy of the Leading Hotels of the World brand may influence the semiotic choices made by marketers at textual and compositional levels to promote the recommended hotel destinations globally.