Choice in Language - Applications in Text Analysis - Gerard O'Grady
12 A multimodal perspective on the front cover choices of Halliday’s Introduction to Functional Grammar
Choice in Language - Applications in Text Analysis - Gerard O'Grady
Ann Montemayor-Borsinger [+]
National University of Rio Negro, Argentina
Ann Montemayor-Borsinger has held professorial posts in several Argentinean universities in graduate and postgraduate programs in linguistics and discourse analysis. Her research interests focus on functional grammar, discourse analysis, genre studies, literary stylistics and translation issues. She has widely published drawing on Systemic Functional Linguistics to investigate different types of discourse in English, Spanish and French. She has recently been appointed director of a research centre on Language and Literature Studies (LELLAE) at the National University of Rio Negro in Argentina.
Eija Ventola [+]
Aalto University
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Major research areas are:
international business and corporate communication and language;
multimodal and –medial text- and discourse analysis;
intercultural and contrastive communication and linguistics,
systemic-functional linguistics, discourse analysis,
multisemiotic discourses of written and spoken genres of various kinds
academic discourses: academic writing and presentations
(hobby area: linguistic stylistics, Australian and South Pacific language, literature and culture)
Célia M. Magalhães
Description
In systemic functional linguistics (SFL), the core concept is choice. This notion covers not only the choices in meaning-making in texts, but also the choices in visuals, for example on book cover designs. This chapter illustrates this point by discussing the choices ‘of’ and ‘on’ the front covers in the successive editions of Michael Halliday´s Introduction to Functional Grammar (IFG).