From Language to Multimodality - New Developments in the Study of Ideational Meaning - Carys Jones
13 Representations of individual and mass: modelling Experience through multiple modes in digital art
From Language to Multimodality - New Developments in the Study of Ideational Meaning - Carys Jones
Birgit Huemer
University of Vienna
Description
In this chapter, the author shows that the systemic functional model (Halliday 1978, 1994) can productively be applied to multimodal forms of communication. It is particularly useful in investigating the intermodal relations between the verbal, the visual and the aural modes, which commonly co-occur in digital art.