Elements of Music Management - Sally Gross
Live Music Industry: Nothing Like the Real Thing
Elements of Music Management - Sally Gross
Tony Crean [+]
University of Westminster
Description
This chapter will focus on developments in the live music industry in recent years from the impact of the downturn in the recording industry to the growth of large scale events, global touring and festival sponsorships. It will examine the roles of the key stakeholders, agents, promoters, artists & audience, and will assess the impact of key factors including artist fees, ticket pricing, the growth of booking & service charges and issues around the secondary ticketing industry. The discussion will reflect on the disruptive effect of technology on both the recording and live industries and the impact on traditional touring models, including the developments in artist-fan relationships social media, the value of data and the attention economy. It will also assess the increased importance of sponsorship & brand relationships in the live industry, and the potential future developments of interactive technology and the challenges they offer to the cultural value of the artist - audience relationship.