14: Using metaphor analysis to compare expert and public perceptions of the risk of terrorism
Metaphor Analysis - Research Practice in Applied Linguistics, Social Sciences and the Humanities - Lynne Cameron
Lynne Cameron [+ ]
The Open University
Lynne Cameron is Professor of Applied Linguistics at the Centre for Language and Communication, The Open University.
Robert Maslen [+ ]
Open University
Robert Maslen is a Research Associate at the Centre for Language and Communication, The Open University. He gained his PhD in language acquisition from the Department of Psychology, University of Manchester (with funding from the Max Planck Institute for Evolutionary Anthropology in Leipzig). His work in applied linguistics has included research on terrorism risk communications and the expression of empathy in discourse.
Description
This chapter connects to the focus group data used to exemplify procedures throughout Section 3, zooming out to the large scale social sciences project with its multiple focus groups and interviews. It demonstrates the kinds of findings available to researchers from metaphor analysis of a large dataset, answering socially important research questions.