The Power of Language - How Discourse Influences Society Second Edition - Lynne Young
Language and Advertising
The Power of Language - How Discourse Influences Society Second Edition - Lynne Young
Lynne Young [+]
Carleton University, (retired)
Lynne Young recently retired as Associate Professor in the School of Linguistics and Language Study at Carleton University, Ottawa, Canada. She plans to continue her research in Systemic Functional Linguistics and Critical Discourse Analysis as well as in new areas of Discourse Analysis.She is currently working on a second edition of this book with Michael Fitzgerald and Saira Fitzgerald, to be published at the end of 2015.
Michael Fitzgerald [+]
Michael Fitzgerald has a doctorate in the philosophy of international development from the National University of Singapore, and has worked on development projects in Southeast Asia and East Africa. He is a writing and research consultant and a data analyst.
Saira Fitzgerald [+]
Saira Fitzgerald is currently pursuing her doctorate in Applied Linguistics and Discourse Studies at Carleton University, Ottawa, Canada. She has worked in educational development in East Africa, Asia, the Middle East and North America.
Description
Chapter 4 explores the discursive role of language in advertising through the study of the Textual Metafunction. By examining thematic and other cohesive patterns within advertisements, you will gain a better understanding of how producers of advertisements place readers in a consumer position so that they will purchase the advertised products.