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Raffi Cavoukian is a music producer, author, entrepreneur, and ecology advocate. He is the recipient of numerous honours, including the Global 500 Roll and the Order of Canada. He holds three honorary degrees and is a member of the Club of Budapest. In a career spanning four decades, Raffi has refused all commercial endorsement offers and has never taken part in direct advertising to children. He is a passionate supporter of a commercial-free childhood. In 2006, he was awarded the Fred Rogers Integrity Award for this work. In 2010, Raffi founded the Centre for Child Honouring on Salt Spring Island, BC, a global movement that views honouring children as the best way to create sustainable, peacemaking cultures. In 2013, he wrote Lightweb Darkweb: Three Reasons to Reform Social Media Before It Re-Forms Us. This book offers three reasons for social media reform – safety, intelligence, and sustainability – and Raffi highlights children’s developmental needs as a key missing consideration in the digital revolution.