Embedding Effectual Entrepreneurship across the Music Business Curriculum
The Handbook on Music Business and Creative Industries in Education - Daniel Walzer
Jeremy Peters [+ ]
Wayne State University
Jeremy Peters is an Assistant Professor of Music at Wayne State University, a faculty affiliate of Labor@Wayne, and is the 2023 recipient of the American Musicological Society Career Development Grant in American Music. He maintains an active teaching, performing, and researching practice centred around popular music, vocal performance, the creative and cultural industries, ethnographic studies, archives, organization theory, and entrepreneurship in the home of Motown. He is an active music industry professional who co-owns indie label Quite Scientific Records, and before academia he worked at Ghostly International for many years.
Description
Jeremy Peters writes on efforts to integrate entrepreneurship across various undergraduate music business courses to improve job readiness for soon-to-be graduates. Analysing survey data from the Strategic National Arts Alumni Project (SNAAP), Peters discusses effectuation theory and addresses five hybrid skill sets, including financial and business, entrepreneurship, creative thinking, and problem solving, networking, and project management. Peters argues that repetition helps build confidence in these areas and concludes with ways to incorporate experiential learning through internships and relevant coursework.