The Handbook on Music Business and Creative Industries in Education - Daniel Walzer
Thinking Out Loud: The 5Rs of Musicians’ Project and Career Decision-Making
The Handbook on Music Business and Creative Industries in Education - Daniel Walzer
Mathew Flynn [+]
University of Liverpool
Mathew Flynn is a Senior Lecturer in Music Industries at University of Liverpool, Assistant Director of the Institute of Popular Music (IPM), and member of the Liverpool City Region Music Board. His current research interests include decision-making in the music industries, mapping music sectors, the experiences of Black music makers and practitioners, and how to better educate musicians about copyright, data use and self-management.
Description
Drawing on his survey of 500 UK-based musicians, Mathew Flynn uses grounded theory and research in behavioural economics to propose the 5R Model of Decision-Making: Role, Repertoire, Representation, Reputation, and Remuneration. With little extant scholarship on decision-making for musicians and designed with practitioners and educators in mind, Flynn’s 5R Model allows musicians to apply a visual toolkit of decision-making concepts in smaller, collaborative environments and when working independently. The result is a more comprehensive and visual understanding of how best to navigate an unpredictable music industry in the future.