65. What is WitchTok?
Pagan Religions in Five Minutes - Suzanne Owen
Mary Hamner [+ ]
University of North Carolina at Charlotte
Mary Hamner is at the University of North Carolina at Chapel Hill specializing in religion and culture. Her research interests include religion and social media, ethnography, secularism, and contemporary witchcraft. She publishes about Wicca and witchcraft and maintains a social media presence under the name Thorn Mooney.
Description
WitchTok on TikTok has helped increase the popularity of witchcraft and Paganism on social media. The platform's primary user base is teens and young adults, who shape the content's style and nature. WitchTok has caused a fragmentation of witchcraft communities across different social media platforms, leading to debates over authenticity and misinformation. The platform's ability to exchange and distribute information has made it a potent force in the community.