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Srikant Sarangi is Professor in Humanities and Medicine and Director of the Danish Institute of Humanities and Medicine/Health at Aalborg University, Denmark. Between 1993 and 2013, he was Professor in Language and Communication and Director of the Health Communication Research Centre at Cardiff University. Currently he is also Professor in Language and Communication at Norwegian University of Science and Technology (NTNU), Trondheim (Norway); Visiting Research Professor, Centre for the Humanities and Medicine, The University of Hong Kong; and Visiting Professor at University of Malay. In 2012, he was awarded the title of ‘Academician’ by the Academy of Social Sciences, UK. His research interests include: institutional and professional discourse; quality of life and risk communication in genetic counselling, HIV/AIDS, telemedicine, general practice and palliative care; intercultural pragmatics; language and identity in public life; ethnicity, race and discrimination in multicultural societies. He is author and editor of twelve books, guest-editor of five journal special issues and has published nearly two hundred book chapters and journal articles in leading journals in discourse and communication. He is the editor of Text & Talk as well as the founding editor of Communication & Medicine and with (C. N. Candlin) of Journal of Applied Linguistics and Professional Practice.