Food Rules and Rituals - Proceedings of the Oxford Symposium on Food and Cookery 2023 - Mark McWilliams
Large Double Double: How Tim Hortons Coffee Ritualizes Canadian Identity
Food Rules and Rituals - Proceedings of the Oxford Symposium on Food and Cookery 2023 - Mark McWilliams
Ann Urbancic [+]
University of Toronto
Anne Urbancic , the Mary Rowell Jackman Professor in the Humanities at Victoria College, University of Toronto, specializes in nineteenth-and twentieth-century Italian literature which, to her delight, has led her to the fascinating cookbooks and foodways of Italy in that period.
Description
Going to Tim Hortons in Canada (and in a few other places where Canadians need to feel, well, Canadian), involves ritualistic practices of place and consumption that are understood and embraced by Tim Hortons guests and devotees. I offer a brief history of the company and describe some of the cultural considerations implied when Tim Hortons Coffee is the topic of discussion. I explore how buying and consuming Tim Hortons coffee and other products is a marker of Canadian identity beyond the need for alimentary sustenance. It is a coming together to nourish and build culture and collective memory.