Nostalgia & Memory
Beer Terroir - Place and Taste in the Pre-Prohibition Rocky Mountain West - Braden Neihart
Braden Neihart [+]
Independent Scholar
Braden Neihart received his M.A. in history from Colorado State University in 2019. His thesis, "Frontier Beer: A Spatial Analysis of Denver Breweries, 1859-1876," examined how Denver breweries acquired resources and situated themselves in local and national networks in order to compete. He is interested in how beer helps understand racial, cultural, economic, and environmental patterns. His research focuses on beer in Pre-Prohibition Rocky Mountain West.
Description
Beer terroir is not just the ingredients and culture but also the way that the history of these aspects play a role in the modern beer industry. Today, many breweries connect themselves in the Rocky Mountain West to brewing traditions from before Prohibition. Although many breweries did not survive the dry decade, many still draw upon the past to build a culture and identity around their beers. This chapter explores the role that nostalgia and memory play in brewing identity and marketing today.